Account-based demand generation focuses on targeting specific high-value accounts to increase efficiency and yield better results. By concentrating on these accounts, marketers can be more strategic, generating high-quality leads that are more likely to convert. This approach allows for personalized campaigns that address the unique needs of each account, improving engagement and fostering meaningful relationships.  

This targeted method also enhances alignment between marketing and sales, leading to a higher ROI. The tailored efforts ensure that resources are used efficiently, maximizing the impact of each campaign.